Olympic marketing on the road

WRITTEN ON 十二月 18th, 2009 BY admin AND STORED IN shoemall coupon code

is increased competition for advertising investment of resources, or open a new path out of the tight encirclement Marketing?
by many industries as a golden marketing Feast of the Olympic Games will be a number of sports brands Kaner Difficult? Olympics is very likely in the international giant of local Brand collective settlement of the best opportunities. Olympic Games in Beijing, worried about such a troubled Fujian Pick of the Group Vice President and General Manager Zhi-Hua Xu. Zhi-Hua Xu
anxiety may be the local sports brand of collective expression. Some business and industry believes that the very long time, Anta, as well as Olympic sports brand Li Ning, and other local development, to a large extent, dependent on the domestic sports teams to find and sports stars speak of the model. The sporting goods market exclusive Olympic marketing rights of the auction, it would almost lose the right to collective local brand. Although
Facts have proved that the Olympic Games when he was paid argument may be too pessimistic, but Zhi-Hua Xu's another concern – the brand's sports marketing strategy homogenization, perhaps even all the way to the Olympic movement of local brands A greater threat. To that end, Zhi-Hua Xu thinking about.
alternative
Founded in 1989, the Olympic could be described as a Chinese sports brand, one of the first, entered in the 1990s at the end, Pick's shoes a large number of Jinjiang emerged a rising star, a number of brands to rely on Sports Stars of CCTV sports channel + advocacy advertising in the country opened the market quickly, and set off in the CCTV sports channel to advertise the big tide. The peak in 2004, 2005, CCTV sports channel advertising campaign Jinjiang's brand as much as 40. Although the tactics
each other, but it can not be denied that in promoting such a way, really really out of the birth of a number of well-known consumer brands of sportswear. However, in this wave, but Pick a date. Even as a remedial measure, the company has chosen to speak Liu Yudong basketball team, but the promotion of this model to follow, the effect is not significant, and many have been lost in the second and third in line brands.
is increased competition for advertising investment of resources, tight encirclement or open a new path to become a problem at the time of the Olympic strategic issues, Zhi-Hua Xu has also become a major problem.
and a chance to find Zhi-Hua Xu, a new marketing promotion mode.
2004 in the spring, one in Greece agents pull strings, Pick through lower prices and Uzbekistan, became Greece national basketball team sports equipment supplier. In fact, the Olympic, this approach is more helpless. At that time, many domestic brand campaign focusing on elite athletes for domestic competitions and resources on the one hand, causing a corresponding rise in the price of sponsorship, the two speak to each other's domestic audience resulted in the Shenmeipilao, a confused brand and the endorsement race Or the relationship between athletes of the situation from time to time.
this state has just become the Olympic opportunity to find as a result of the foreign team is endorsement, the Pick of the alternative soon attracted the attention of consumers.
for the first time out of the country that is successful, then, to find the unique focus of the event to promote the model Zhi-Hua Xu was in the beginning of germination. Has sponsored in the European Basketball All-Star Game, intercontinental Stankovic Cup basketball championship, the Australian national team, in December 2005, then Olympic sights on the Chinese basketball star Yao Ming of the effectiveness of the NBA team Houston Rockets Team, hopes this will help to attract more Chinese eyes. In view of the
speak before the national tournament and the players learned to follow the trend of resources, Zhi-Hua Xu aware that Olympic sponsorship Rockets, domestic competitors can also choose another NBA team sponsor, then the Pick of the resources it Difficult to play. And speaking of the systematic development and resource use, in order to ensure the company's brand marketing in the promotion of Zhandexianji.
At this point, Zhi-Hua Xu's goal is to: sponsor NBA.
compared with the Olympics, NBA in China the number of hot spots will not be worse. Zhi-Hua Xu said that he did not even want to become the Beijing 2008 Olympic partners. Zhi-Hua Xu determined not to allow competition in the Olympic Games partner, with a series of NBA-related data. According to Zhi-Hua Xu, events surrounding the NBA to carry out a series of marketing activities drive the company's annual sales growth.
negotiations with the NBA really is a time-consuming and laborious. On the NBA for more than a year, I met with them 78, vice president, so that they each have about our dreams and to pursue. We have got the confidence. When talking about feelings, feelings are still very Zhi-Hua Xu .
in 2005, the company sponsored Rockets home, becoming the first NBA game to enter the Chinese sports brands, with increasingly deepening cooperation of the NBA. In November last year, the Olympic final to become NBA basketball in China caravan activities of the partners. As an interactive tour of the NBA, basketball caravan visited 24 cities, covering 3,800,000 fans. For Pick, this eye-level focus on the effect obviously should not be underestimated.