WRITTEN ON 二月 1st, 2010 BY admin AND STORED IN shoemall coupon code
as August this year, Forbes and Report Chinese brand list of double upstart, Anta Sports founder and his family when Ding Zhizhong said in the interview has repeatedly stressed that: for a rainy day is to survive. He
face a serious answer, manager , since the yuan revaluation this year, labor and raw materials costs increase Anta is not too great. Enterprises must be able to withstand a storm, the environment is just a minor conflicts, often deadly enemy from their own, life is competitive. Brbrbr whole chain management
2007 in July Hong Kong-listed Anta, once hit a local Chinese sports brand In overseas capital markets Prospectus record. Mid-2008 returned to profit in the first half of the turnover break through 2.2 billion last year, up more than 50% of the net profit of up to 434,000,000 yuan, a year market that is double the same period last year, more than Li Ning, special steps, such as peers.
20 early on Anta founder of Ding Zhizhong have long realized that manufacturing is not Anta all. In fact, the Jinjiang rely on the sports industry to shape the industry clusters in the value chain of control, so as to ensure the profitability of the enterprise, it is by virtue of the foundry business enterprises started rising. When his fellow colleagues and also with a number of OEM Mentou, Anta then step by step in the sporting goods design, procurement, production, logistics, brand packaging, marketing terminals and other links in the value of the layout quietly. In 2005 to set up a Anta sports science lab, this is the value chain, announced the completion of the logo, the first national sports science laboratory, so far has been more than 40 national patents, for the CBA League Most of the athletes To provide a last-basketball shoes and personalized to improve the program. Ding Zhizhong
deeply, in industrial upgrading and marketing of the cards, become only the value chain managers, our profit mix, pricing strategies in order to form a competitive edge. Anta is currently set up in Fujian, Jiangsu, Beijing Guangdong 4 large warehousing and logistics center 6 operating division, set up nearly 300 full-time team for the dealer to assume the logistics, branding, and other services, to open more stores in big cities and small cities to open large stores, the formation of a national coverage More than 600 cities in 5193 end-of-store network.
excellent value for money in
position at the beginning of the value chain, AT Kearney Anta for the prescription is to strengthen the public face of control. Ding Zhizhong said frankly that had made reference to the Toyota brand in the management, operation decision-making experience, aimed at middle-income home crowd, cost-effective to do the best brand.
the opening of the third year, Anta had received a complaint together Xietou fracture. Is the sole test the quality of the same batch of the same type of products means the destruction of losses 1,000,000, Ding Zhizhong, so that consumers can not buy that Anta not worth , the 10,000 pairs have been sent to the country's eight regions shoes All the recall and destruction. In order to fulfill their commitments, Anta has already billion investment to update equipment and a self-designed 5S standards of on-site production management guidelines. The vice president in charge of technology that is functional Su Li, a senior engineer at Anta, which specialized in the management of the core level for direct quality control.
Anta is a planned reduction in the proportion of production, shoes and clothing is currently 50% and 9%. Most of the outsourcing the production of clothing. How to control quality? Anta require suppliers to comply with with a total of Anta growth , such as fabric, accessories developer to have the same capacity development; at the same time let the supplier to make money, procurement and evaluation team set aside a reasonable profit margin. Rules of the game, let your partners make money, he would not return for you. Supplier for value-added, they are willing to act in concert with you. Brbrbr In addition to the self-22 production line of footwear and apparel production base 2 , Anta, such as Yue Yuen is also active with the giant foundry business outsourcing, subcontracting production from the Organization of the way large-scale production capacity and flexible, able to rely on in this way Anta 25 days to complete the new cargo cover Increase capacity of a single. Affinity Marketing
Chamber president, the roots and reinforce security, practical dingxin Xingshu inscription is Anta the name of the source. Exceptional talent, outstanding background, strong capital, the first Anta do not have, however, also benefited from the grass-roots origin, the first to find the affinity to build customer relations good.
brand director Xu Yang said that as China's economic strength and rising political status, national pride is becoming a brand with their own people to build good relations with important ties, This is an opportunity to Anta, is not the ordinary people do not recognize domestic The.
sponsored Chinese men's basketball, table tennis, volleyball league for men and women is to increase brand Anta in the national character of the most classic case of marketing. In 2004, CBA Chinese Basketball Association to find the host China to seek cooperation in the top three sporting goods market, were not enthusiastic about the other side. Anta subsequently joined the bid team and go out for up to 4-year strategic cooperation agreement. November that year, Anta became the only designated CBA league sports equipment sponsors. In 2006, another paper 6-year contract renewal success. 2005 Anta again be more than 30,000,000 price from 2005 to 2008 China Table Tennis Super League campaign the only equipment designated partners, and 2-year all-round title sponsor after the 2007 ~ 2010 season all the domestic volleyball tournament. Even in the growing popularity of overseas star athletes signing of the internationalization strategy, and more inclined to Anta's Yao Ming and the Houston Rockets Scola so well received by the Chinese people are concerned about the co-star.
these inputs for Anta won the Chinese league engine in the world. CBA sponsorship at the beginning, basketball products accounted for only 3% of sales, said Ding Zhizhong, but by 2007 had risen to 13%.
high-end
impulse in the sporting goods industry veteran for 14 years, has a firm foothold in the mass market is eager to start the Anta, in an epoch-making high-end sporting goods market. Anta is still with the individual high-end foreign brands to discuss matters relating to the acquisition in order to form a brand Anta with each other. Last year, listing 3,168,000,000, prepared to leave a certain percentage of the acquisition. Maybe the beginning of winter, there is a need to prepare some more food. Anta intention to sexual contact has been prepared for at least 1 year, is still no decision shows the difficulty of large acquisitions. Li Ning and Chinese
trend in the level of the bid for victory, no doubt Ding Zhizhong so much time waits for no sense. First team with high-end brand management capabilities, Anta is done by one of the substantive preparations. Just been appointed as executive vice president, general manager of Greater China's Zheng Jie of the original Reebok disclosed that he is joining the in preparation for the acquisition. And earlier in 2007, Ding Zhizhong hired on the AirForce-1 sports shoes as the founder of BillPeterson Anta basketball shoes to guide the overall product design, was commissioned by Nike, Fox Yi Shi worked as an CatalystStrategicDesign design studio Tap designed for a variety of products.
2010 years of Anta sales goal is to reach 100 million of the limited time available, or the camera will be at our actions now. Ding Zhizhong made up his mind over the next few years to help the majority of Chinese people to experience the never stop The movement of living and better with Nike, Adidas confrontation reflected the significance of private enterprises bar.
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