Shihmen a domestic-based brand shoes on the road

WRITTEN ON 十二月 26th, 2008 BY admin AND STORED IN shoemall coupon code

in 2008, Guangdong, Fujian and Zhejiang Wenzhou and other places affected by domestic and foreign environmental impact of leather shoes industry appeared to shrink substantially, but the Shihmen Tongxiang shoes are thriving, booming production and sales showed a good momentum of development.
Today, the town has a Shihmen shoe manufacturing more than 10 enterprises above designated size, economic characteristics of the footwear industry revenue in the town 20% of total revenue.
year earlier, busy job. Shihmen
footwear industry started in the 80's, but fame has spread far and wide in recent years. Zhu Yuming owner of a shoe factory in the memory of the past that they have to go far away to Dongguan Railway Station, holding recruitment brand. We are told that the plant in Tongxiang, a month so that the 2000 earning money, no one believes that you think is the liar. But not now, because on the one hand, there is a lot to do foreign trade of the shoe factory closed down , Have surplus labor. Brbrbr On the other hand, Shihmen shoes to women's well-known in recent years, booming production and sales, the brand benefited from the road. In 2001, Dan Menzhen engaged in the production of leather shoes of 23 related businesses, however, employees in 1200, annual production capacity of 3,000,000 pairs. Over the past seven years, these figures are set to nearly 200, 8000 and more than 10,000,000 pairs. Today, the town has a shoe size to create more than 10 enterprises, accounting for income shoe features the town's total revenue of 20%.
benefited from the traditional domestic
Zhu Yuming, it was thought foreign trade last year, but beginning in 2008, he had to scrap the whole idea: not familiar with the export, but also recession, then the deficit will not be sold, at least it. Zhu Yuming, and the situation is similar to the Shek Mun in the zone, most of the shoe is the traditional focus on domestic sales. The job, we will be able to complete part of the on-line, treatment is also better than the Guangdong side. 25,000 annual salary of the average worker can always get, and a month out, never non-payment of wages, arrangements to the quarters, air-conditioned TV , Gave the Chinese New Year you go home. Zhu said.
beginning of reform and opening up, there has been the emergence of a large number of shoes to do the township and village-run enterprises, handmade products, leather and well-known. In the best of the year, often even the director had no idea how much they earned. Danli St., said Zhong Hongxing, Chairman of the footwear industry.
1996 around, Zhong Hongxing lamb's leather shoes each year factory revenue 3,000,000 yuan, and 600 employees, however, a similar-sized township enterprises, have been in great demand here. Tongxiang shoes at the time the largest corporate group is good enough, in 1990, good enough for the new conference to choose, select the final Beijing Great Hall of the People. They just get rich bosses often Deal or No Deal, Jiaxing as a whole, had been a boss in Beijing angrily bought the watch of the entire cabinet of the legend. Zhong Hongxing
lamb leather factory is the technical director, before and after 1998, as the mechanism reasons, the closure of a large number of township enterprises, lamb leather shoes factory, of course, could not escape. At that sales during the important than technology, Zhong Hongxing firmly believe that as long as there are products that can be sold. So he found five or six individuals, out of their own and set up factories.
the very beginning, his small factory can only make 40 pairs a day, every day and a half-hour early morning ride to the motor Chongfu, and then sit one and a half hours of bus travel to Hangzhou, although difficult, but one day earn 300-500 yuan money.
Shihmen boss in many memories, it really has not expanded faster than the times. One and a half years after the 10-minute small-scale plant to expand to 20 individuals, to start the development of Shanghai. It was a bigger market, Hangzhou Jiangnan only large and small Luzon a few small shopping centers, but there are a lot of Shanghai. Nanjing road big shoes of different Zhuang, Zhong Hongxing sent 100 pairs of shoes into one or two days can be sold. In this case, the 10-minute business has begun to tilt in Shanghai, he produced one of the 200 pairs of shoes, sent to nearly 150 in Shanghai right.
until around 2002, this type of small shopping centers had suffered from a wave of collapse. Later, when the Hangzhou have been small Luzon was not sure what kind of store, Shihmen's shoes bosses have begun and the Central Plains to the Northeast market road. This is like Belle and the degree of thousands of such a big rise, they become the people's Shihmen models. North to open up the market, Shihmen's field of vision. In 2004, Zhong Hongxing of the first to get the loan from the bank, rural credit cooperatives Tongxiang goes to the 500,000 yuan he and his production jumped about 1,000 right. We also considered doing foreign trade. But think Belle, hundreds of times since only to the domestic market, so I think we can. Brbrbr they often run out the market, understanding of the market. Zhong Hongxing said: The people of Shandong large feet, small feet from Shanxi, north-east people like big red green and Jiangnan are like a low-key color. Understanding of market requirements, we can manufacture according to the different characteristics of different shoes. Therefore, St. Dan-li will be introduced each year more than 3000 kinds of styles of shoes in order to adapt to different consumer groups, with the market.
from Hangzhou to Shanghai and then to the Central Plains, Northeast, today's Shihmen good people fighting the domestic market, this is the foreign trade of the crisis comes, the footwear industry to gain a firm foothold Shihmen an important foundation.
to break the inertia
OEM from 1993 to 1995, Zhu Yuming, a shoe factory in Suzhou has been appointed as sales manager. At that time, I found, Lufthansa, the price of 500 yuan shoes, no one is to, at least to the 1500 standard, people have to be, which is the value of the brand. Zhu Yuming's plant at the time to do a pair of shoes costs about 60 yuan, the ex-factory price of 130 yuan, Lufthansa, standard in 1000, but the factory can be assigned only 200 yuan or so. Lufthansa in such a store retailers, a pair of 3 pairs of shoes sold on the money.
, however, aware of the brand from the value of the brand change to the inertia is a long way to go. Early in 2008, from the city of Chaoyang in Liaoning Intermediate People's Court heard the news, Zhong Hongxing St. Danli trademark was convicted for the well-known Chinese trademarks is to Shihmen this brand shoes expertise base for the first harvest of pieces of Chinese well-known marks, to achieve the zero Breakthroughs.
Only by following the road of brand, business can really grow. Zhong Hongxing When talking about his own corporate brands on the road, he said. Shihmen shoes before enterprises are white label brand does not have the capacity to expand, this is the business of its advantages to obtain the means to survive, but the brand can only be a temporary business strategy, business can not be the ultimate目标. Zhong Hongxing cited an example, a pair of leather shoes exported to foreign countries may earn 0.4 U.S. dollars, but they make paste, the price could be 10 times the original or even 100 times.
2002, has other well-known domestic enterprises to brand and listed products Jiaxing Danli St. Shoe Co., Ltd., the local Party committees and governments to encourage the positive, from Italy to introduce advanced shoe-making equipment, the creation of a Its own brand – St. Danli. After 3 years of living away from home market and the run-in, St. Danli brand series shoes finally got the recognition of consumers, millions of pairs of shoes to successfully enter the Beijing Wangfujing Department Store, Hangzhou Intime Department Store, and so on more than 200 domestic Large-scale shopping centers.
Fenni Si Su Jian Lin, general manager of the footwear industry also told reporters that they occasionally OEM, but the own-brand accounts for about 80%. November had been completed last year's sales. This year's recovery of funds may be slower, but Shihmen here are the rules of small-money accounts for two-year, in June a knot, a knot again by the end of December, compared with other areas will flow faster. Su Jian Lin also tasted the sweetness of the brand .
base to promote brand awareness of the brand
Shimen Zhen in the first half of this year's semi-annual economic work conference to promote innovation and entrepreneurship at the meeting, Dan Menzhen officially issued the full implementation of the project to cultivate brand-building brand Jiang Zhen demonstration in the town, the document by the Shihmen Trade and Industry on the brand-building to make presentations, the town officially launched the Model Town brand-building activities. Dan Menzhen
in recent years through continued effective brand-building activities, up and down the town for building brand awareness in place, the effectiveness of the obvious. So far, China town area there are three well-known marks, three in Zhejiang Province, Tongxiang city of Jiaxing and 10 well-known trademarks, brand Jiaxing city a base. Government departments, enterprises of all sectors of the community a better awareness of the brand-building, especially at the government level has been nurturing the project will be branded as the party committees, governments, the National People's Congress over the years the focus of the task, companies create a strong sense of license, on the whole, have a good foundation for building brand .
especially in 2008, Guangdong, Fujian and Zhejiang Wenzhou and other places affected by domestic and foreign environmental impact of leather shoes industry appeared to shrink substantially, but the Shihmen Tongxiang shoes are thriving, booming production and sales showed a good momentum of development. Under such conditions, opportunities, Shek Mun shoe should seize the opportunity and momentum, the leather shoes industry will grow in size and strength. As a result, the creation of professional footwear brand in Zhejiang Province base of the Shihmen Tongxiang leather shoes industry is bound to have a very important role in promoting.
to brand building as the core to promote the development of enterprises so that enterprises continue to enhance the strength and massive economic strength to strength, and highlights the brand image of the base. Tongxiang Shihmen the entire shoe production and processing enterprises of the first start of the last century in the late 1980s, with several representatives of the township collective enterprises for 1990, in the development of market economy under the influence of tide, a large number of private businesses have access to the Industry, although the size of small strength, and even more have taken place in counterfeit and inferior, and so unfair competition, but the momentum of rapid development, and to 90 by the end of the beginning of this century, the emergence of a large-scale enterprises, the more solid strength, and brand-building A more significant enterprise, is a typical representative of the St. Danli, Bani, and other companies. 2008 harvest has two well-known Chinese trademarks of other companies throughout Tongxiang Shihmen shoes.
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Shihmen Tongxiang is important leather industry base, the main products are all kinds of leather shoes for men and women. Leather shoes industry began in the 1980s collective enterprises, through continuous development in 2000 in the Shihmen regions of the Lambs (the original is a township) to establish a shoe features lamb Park. So far, Dan Menzhen the entire region of the existing production of leather shoes and accessories from more than 150 enterprises; nearly 10,000 employees working people; with an annual output of more than 1,000 types of 10,000 pairs of shoes; shoes annual production value of 1,200,000,000 yuan; in leather exports More than 800,000 pairs of shoes; in exports more than 75,000,000 yuan. Shek Mun are sold mainly shoes all over the country, the more concentrated in the northeast, Beijing, Jiangsu, Henan, Hubei, Zhejiang, Zhejiang's sales accounted for about 50%. Shihmen major shoe exporters in Japan and South Korea. Shihmen
existing registered trademark of shoes and clothing 121, in which Chinese leather shoes products have been well-known marks 2, 2, Zhejiang Province, a famous trademark in Jiaxing City 5, Tongxiang City, 5 well-known trademarks. Tongxiang Shihmen base in the footwear industry has been in Jiaxing City Administration of Industry and named the Jiaxing city-level professional brand shoes base.